Learn from the experts at Edelman on how to effectively leverage micro-influencers on your company's social media channels. Micro-influencers are up and coming professionals many companies are using to strengthen their social media presence authentically while broadening their marketing strategies. But do you really understand the power behind micro-influencers and how to properly leverage their […]
August Program: Personal Branding Workshop Presented by Ben Brugler, CEO & President of Akhia Communications Thursday, Aug. 20 from 10 a.m. to 11 a.m. - virtual event on Zoom With unemployment rates and economic uncertainties on the rise, your personal brand has never been more important. This workshop is aimed at redefining and reestablishing your […]
Ethical behavior is a cornerstone of our commitment to one another as practitioners and to our clients. September is PRSA Ethics Month, and as such, we have a special program designed to help us explore our Code of Ethics through a compelling, recent case study. John Ferré, PhD, a profession in the Department of Communication […]
NOVEMBER PROGRAM: 5TH ANNUAL PR BOOTCAMP After having to postpone our initial bootcamp earlier in the year due to COVID-19, PRSA's 5th Annual Bootcamp is on! We've turned this signature half-day workshop into a virtual mini-series. The bootcamp will feature three separate sessions, each an hour-long, during Fridays in November. All sessions will take place on […]
Join us for our annual Holiday Happy Hour, virtually, on Thursday, December 17th! We'll announce our new board slate for 2021 and learn how to make a few delicious craft cocktails virtually from award-winning mixologist, Colleen McCarthy Clarke. Registered attendees will receive the ingredients list before our meeting so you can handcraft your very own […]
Join PRSA Bluegrass in January for Courageous Conversations with Ashley Duncan, Vice President & Director of Inclusion and Diversity at Republic Bank. She’ll offer some insights into what professionals in public relations and marketing should be doing to ensure greater inclusivity and equity in the development of corporate communications, and work toward a more diverse […]
There’s no doubt that many facets of the PR and marketing industry have been forced to evolve over the past year. As we continue to navigate the tremendous challenges brought on by the pandemic, PR professionals must be willing to be flexible and adaptable, while always bringing the highest integrity and quality to their work. […]
With decades of combined experience, Jamie Estes and Julia Rutland have watched the food, beverage and hospitality industries change from their different perspectives on the PR and media sides. Estes is Founder & President of Estes Public Relations, and Rutland is President/Owner of JuliaRutland.com former editor for Coastal Living and Test Kitchen professional for Southern […]
Being able to show your success and demonstrate the value of your work is crucial for PR pros both in-house and at agencies. But what should you measure, and how? Join us for a conversation with Vanessa Hannay, a senior director at Muck Rack, to talk about metrics and reporting for your public relations initiatives. […]
Are you doing great work in the communications/PR industry? Want to take home some hardware for your efforts? Join us on Thursday, June 17, to find out what it takes to create the perfect Landmarks of Excellence entry! This virtual event will feature a panel of past winners, who will share tips and tricks on […]