May Program: Measurement Matters

Being able to show your success and demonstrate the value of your work is crucial for PR pros both in-house and at agencies. But what should you measure, and how? Join us for a conversation with Vanessa Hannay, a senior director at Muck Rack, to talk about metrics and reporting for your public relations initiatives. Muck Rack is a digital PR and journalism platform that enables PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact.