EVENTS
May 2020
How to Create an Award-Winning Landmarks Entry (virtual)
MAY 2020 program (virtual) Do you want to take home some hardware for your talented work in the communications/PR industry? Virtually join us on Thursday, May 28, from noon to 1 p.m. to learn how to create the perfect Landmarks of Excellence entry! You'll have the opportunity to learn from several past award-winners on what it takes to score some wins. For almost four decades, the Landmarks of Excellence has annually recognized the very best professional communications across greater Louisville.…
Find out more »June 2020
Leveraging Micro-Influencers on Social Media
Learn from the experts at Edelman on how to effectively leverage micro-influencers on your company's social media channels. Micro-influencers are up and coming professionals many companies are using to strengthen their social media presence authentically while broadening their marketing strategies. But do you really understand the power behind micro-influencers and how to properly leverage their reach to boost your company's brand awareness? Joe Cantu, Vice President of Digital at Edelman, a renowned Public Relations firm, will join us virtually to…
Find out more »August 2020
August Program: Personal Branding Workshop
August Program: Personal Branding Workshop Presented by Ben Brugler, CEO & President of Akhia Communications Thursday, Aug. 20 from 10 a.m. to 11 a.m. - virtual event on Zoom With unemployment rates and economic uncertainties on the rise, your personal brand has never been more important. This workshop is aimed at redefining and reestablishing your professional identity to help ensure future job success. We'll get to the core of who you are, what you stand for, what people can find…
Find out more »September 2020
Ethics, PR, and the Communion of Saints in the Big Easy
Ethical behavior is a cornerstone of our commitment to one another as practitioners and to our clients. September is PRSA Ethics Month, and as such, we have a special program designed to help us explore our Code of Ethics through a compelling, recent case study. John Ferré, PhD, a profession in the Department of Communication at the University of Louisville, will present, “Ethics, PR, and the Communion of Saints in the Big Easy,” which will explore how PR counselors represent…
Find out more »November 2020
NOV. PROGRAM: 5th Annual PRSA Bootcamp
NOVEMBER PROGRAM: 5TH ANNUAL PR BOOTCAMP After having to postpone our initial bootcamp earlier in the year due to COVID-19, PRSA's 5th Annual Bootcamp is on! We've turned this signature half-day workshop into a virtual mini-series. The bootcamp will feature three separate sessions, each an hour-long, during Fridays in November. All sessions will take place on Zoom. Meeting attendees will receive an email link prior to the event date. For those who cannot attend all three dates, all sessions will be…
Find out more »December 2020
Annual December (Virtual) Holiday Happy Hour
Join us for our annual Holiday Happy Hour, virtually, on Thursday, December 17th! We'll announce our new board slate for 2021 and learn how to make a few delicious craft cocktails virtually from award-winning mixologist, Colleen McCarthy Clarke. Registered attendees will receive the ingredients list before our meeting so you can handcraft your very own cocktail right along with Colleen. Please click Eventbrite link to register. Join us for an hour of networking and happy hour fun to kick off…
Find out more »January 2021
January Program: Courageous Conversations
Join PRSA Bluegrass in January for Courageous Conversations with Ashley Duncan, Vice President & Director of Inclusion and Diversity at Republic Bank. She’ll offer some insights into what professionals in public relations and marketing should be doing to ensure greater inclusivity and equity in the development of corporate communications, and work toward a more diverse reach when deploying those communications to public audiences. Ashley joined Republic Bank in September, where she helps lead efforts to shape and implement diversity, equity…
Find out more »February 2021
February Program: What Marketing Recruiters Are Looking for in 2021
There’s no doubt that many facets of the PR and marketing industry have been forced to evolve over the past year. As we continue to navigate the tremendous challenges brought on by the pandemic, PR professionals must be willing to be flexible and adaptable, while always bringing the highest integrity and quality to their work. With paradigm shifts in the workplace, including many businesses continuing to uphold work-from-home mandates, and virtual meetings prevailing over in-person teambuilding, how has the job…
Find out more »March 2021
March Program: Evolution of Food Media
With decades of combined experience, Jamie Estes and Julia Rutland have watched the food, beverage and hospitality industries change from their different perspectives on the PR and media sides. Estes is Founder & President of Estes Public Relations, and Rutland is President/Owner of JuliaRutland.com former editor for Coastal Living and Test Kitchen professional for Southern Living. Join us for a panel discussion highlighting trends and changes in the food/beverage/hospitality industry including the role of social media, major shifts that have…
Find out more »May 2021
May Program: Measurement Matters
Being able to show your success and demonstrate the value of your work is crucial for PR pros both in-house and at agencies. But what should you measure, and how? Join us for a conversation with Vanessa Hannay, a senior director at Muck Rack, to talk about metrics and reporting for your public relations initiatives. Muck Rack is a digital PR and journalism platform that enables PR teams to work together to find the right journalists for their stories, send…
Find out more »