July Program: Pivoting During the Pandemic

Any PR and marketing professional will tell you that communication is always key, but that statement was never truer than during the challenges of the past 18 months. Join us in July for a panel discussion with two outstanding communications leaders, who will share how they pivoted their companies’ 2020 plans during the COVID crisis to not only survive, but thrive despite the global pandemic.

Joshua Hafer, Director of Corporate Communications and Community Affairs for Heaven Hill Brands, and Todd Scott, Communications Manager for The Hershey Company will give an insider’s look at how they adapted and enhanced their internal communications, external campaigns and brand management efforts during one of the most extraordinary times most of us will ever experience.