August 2019
August Program: The Return of KFC’s Colonel Sanders
PRSA Bluegrass is teaming up with AAF Louisville to present the leaders behind the award-winning campaign, The Return of the KFC's Colonel Sanders. KFC’s Rotating Colonel Campaign kicked off in 2015 and triggered 5 consecutive years of same store sales growth, countless earned media stories and a number of industry awards. Hear from the insiders at KFC who have worked on this 360 campaign from advertising to PR, paid media to digital, social media and even stunts like Extra Crispy…
Find out more »February 2021
February Program: What Marketing Recruiters Are Looking for in 2021
There’s no doubt that many facets of the PR and marketing industry have been forced to evolve over the past year. As we continue to navigate the tremendous challenges brought on by the pandemic, PR professionals must be willing to be flexible and adaptable, while always bringing the highest integrity and quality to their work. With paradigm shifts in the workplace, including many businesses continuing to uphold work-from-home mandates, and virtual meetings prevailing over in-person teambuilding, how has the job…
Find out more »June 2021
June Program: How to Create an Award-Winning Landmarks Entry
Are you doing great work in the communications/PR industry? Want to take home some hardware for your efforts? Join us on Thursday, June 17, to find out what it takes to create the perfect Landmarks of Excellence entry! This virtual event will feature a panel of past winners, who will share tips and tricks on submitting entries that will get judges’ attention and rise to the top. Panelists are: Lauren Deitering, Manager of Marketing & Public Relations for Goodwill Industries…
Find out more »July 2021
July Program: Pivoting During the Pandemic
Any PR and marketing professional will tell you that communication is always key, but that statement was never truer than during the challenges of the past 18 months. Join us in July for a panel discussion with two outstanding communications leaders, who will share how they pivoted their companies’ 2020 plans during the COVID crisis to not only survive, but thrive despite the global pandemic. Joshua Hafer, Director of Corporate Communications and Community Affairs for Heaven Hill Brands, and…
Find out more »September 2021
September Program: Meet the Media
Join PRSA Bluegrass for a virtual Meet the Media event with Louisville Public Media! The local public radio station, LPM includes WFPL (NPR-affiliate), WUOL, WFPK and the Kentucky Center for Investigative Reporting. The organization has grown in the past few years, expanding its newsroom with a diverse group of reporters covering a broad range of topics. We’ll be joined by Stephen George, Jonese Franklin and Ellen Oost. George is President and General Manager of LPM. A Louisville native, he has…
Find out more »November 2021
November Program: Making Your Advertising More Accessible
With just a few simple steps, you can reach a larger and more diverse audience with your company’s advertising. Join PRSA Bluegrass on November 12 to hear from Abby Pullis and Tai Tomasi from American Printing House for the Blind (APH). In this presentation, Abby and Tai will share the importance of making all of your communications and advertising accessible, and they will take you step-by-step through some of the easiest ways to make this happen. You’ll leave with the…
Find out more »January 2022
January 2022 Program: Meet the Media with Louisville Business First
Join the editorial team from Louisville Business First for a virtual meet & greet! With several new additions to the staff, this is a great opportunity to learn about them and their beats. This virtual PRSA Bluegrass event will take place at 9:30 a.m. on Thursday, January 27. Tickets can be purchased at https://momence.com/PRSA-Bluegrass/Meet-the-Media%3A-Business-First/529447.
Find out more »February 2022
February 2022 Program: Encouraging Diversity in Public Relations & Communications
On February 15 from 9-10 a.m., Michael Meeks, Chief Equity Officer for Louisville Metro Government, will join our PRSA Bluegrass Chapter to discuss how we can encourage diversity in the public relations and communications spaces — and in our organizations in general. Purchase tickets: https://momence.com/PRSA-Bluegrass/Encouraging-Diversity-in-Public-Relations-%26-Communications/634664
Find out more »April 2022
April Program: Leveling Up Your Social Media
Sure, you know the basics — but do you feel like you could step up your social game? We'll hear from Dr. Karen Freberg, professor of strategic communications at UofL, and Hayley Amoss, communications and social media manager for the Breeders' Cup in this month's program. Purchase your tickets here: https://momence.com/PRSA-Bluegrass/Leveling-Up-Your-Social-Media/786810
Find out more »February 2023
February Program – The Power of the APR
The Accreditation in Public Relations credential certifies your drive, professionalism and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Interested in learning more about earning an APR? Join us on Thursday, Feb. 23, from 10 a.m. to 11 a.m. for our FREE virtual event, "The Power of APR," led by PRSA Bluegrass Chapter's Membership Chair, Ameerah Palacios, APR. During this informational meeting, you'll hear from peers about…
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