July 2024
Mastering Brand Management: The Driving Force in the Modern Business World
Join our PRSA Bluegrass Chapter for July’s program, "Mastering Brand Management: The Driving Force in the Modern Business World." This program will discuss the importance of brand management in today's competitive business landscape. • Understanding your brand identity • Crafting a cohesive brand image • Connecting with your target audience • Building brand loyalty By mastering these elements, businesses can leverage their brand as a powerful tool to succeed in the modern world. Panelists include: • Kim Butterweck, Assistant Vice…
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