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Mastering Brand Management: The Driving Force in the Modern Business World

July 31 @ 8:30 am - 10:00 am

Join our PRSA Bluegrass Chapter for July’s program, “Mastering Brand Management: The Driving Force in the Modern Business World.” This program will discuss the importance of brand management in today’s competitive business landscape.

• Understanding your brand identity
• Crafting a cohesive brand image
• Connecting with your target audience
• Building brand loyalty

By mastering these elements, businesses can leverage their brand as a powerful tool to succeed in the modern world.

Panelists include:
• Kim Butterweck, Assistant Vice President of Brand & Marketing, University of Louisville
• Allison M. Strickland, Senior Director, Internal Communications, Papa Johns International
• Michelle Polk, Director of Global Communications and Media Relations, UPS

Tickets are $25 for PRSA members and $35 for non-members. Networking will begin at 8:30 a.m., and the program will be held from 9 to 10 a.m. Light breakfast will be provided. Click here to purchase tickets.


Papa Johns
2002 Papa Johns Blvd
Louisville, KY 40299 United States
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