BCH Agency
Published
March 26, 2024
Location
307 W Muhammad Ali Blvd, LOUISVILLE, KY
Category
Default  
Job Type

Description

Job Description

BCH Agency is a full-service advertising and public relations agency headquartered in Louisville, KY. The public relations intern will support the BCH public relations team in providing media relations, community relations, corporate communications, event execution and other communication services to our local, regional and national clients.

Responsibilities:

- Press Release and Collateral Material Writing: Assist in drafting press releases, media advisories, and other collateral materials to effectively communicate key messages to target audiences.
- Media Pitching: Support the PR team in developing and executing media pitches to secure coverage. Facilitate influencer marketing partnerships by identifying relevant influencers and coordinating outreach efforts.
- Media List Development and Maintenance: Help develop and maintain media lists, ensuring accurate and up-to-date contact information for journalists, bloggers, and influencers.
- Media Coverage Tracking and Reporting: Track client media coverage and compile monthly reports summarizing key metrics and outcomes. Provide analysis and insights to enhance future media strategies.
- Event Participation: Participate in company and client events, providing support in planning, coordination, and execution. This may include managing media attendance, preparing press materials, and assisting with on-site logistics.
- Research and Analysis: Conduct research on industry trends, competitor activities, and media landscape changes. Compile findings into actionable insights for PR strategies.
- Influencer Engagement: Provide support in researching and facilitating partnerships with social media influencers for various client campaigns.
- Social Media Support: Assist in writing engaging social media copy for various platforms, ensuring consistency with brand messaging and tone, as well as supporting social media community engagement.
- Collaboration and Communication: Collaborate effectively with team members, sharing ideas and insights to enhance PR initiatives. Communicate regularly with internal stakeholders and external partners to ensure alignment and synergy.

Qualifications:

- Currently enrolled in or recently graduated with a Bachelor's or Master's degree program, preferably in Public Relations, Communications, Journalism, or a related field.
- Strong written and verbal communication skills, with exceptional attention to detail.
- Ability to multitask and prioritize assignments in a fast-paced agency environment.
- Strong organizational skills and ability to work independently as well as part of a team.
- Previous experience in public relations, journalism, or related fields is a plus but not required.
- Creative thinking and a proactive approach to problem-solving.
- An interest in learning about the field of public relations and a desire to contribute to meaningful projects.
- Reside in Louisville, Ky. and be available to work 15-20 hours per week.

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