PRSA Bluegrass is teaming up with AAF Louisville to present the leaders behind the award-winning campaign, The Return of the KFC's Colonel Sanders. KFC’s Rotating Colonel Campaign kicked off in 2015 and triggered 5 consecutive years of same store sales growth, countless earned media stories and a number of industry awards. Hear from the insiders […]
What makes a consumer trust a brand and why? What practices are top brands using when approaching their stance on societal issues? Cydney Roach, Executive Vice President of Edelman, a worldwide Public Relations agency, will present her research showing that the vast majority of consumers across markets, ages, incomes and gender say that brand trust […]
DECEMBER PROGRAM: HOLIDAY HAPPY HOUR Join us at 80/20 at Kaelin's for an opportunity to mingle before the holidays! Each attendee will receive two drink tickets, and appetizers will be served. Feel free to pop in any time between 5 and 7:30 p.m.!
Our January program will feature a discussion on the importance of placing diversity, equity and inclusion at the forefront of organizations and their marketing and communication efforts. Victoria Russell, Chief of Diversity, Equity & Inclusion at Papa John's Pizza, will be our guest speaker and discuss her role in the company throughout the past two […]
FEBRUARY 2020: MEET THE MEDIA @ LOUISVILLE BUSINESS FIRST Our "Meet the Media" series is back by popular demand, and this time, we’re sitting down with our good friends at Louisville Business First! Enjoy a catered lunch, get a sneak peek in the newsroom, and pick up inside tips on how to score coverage in […]
MAY 2020 program (virtual) Do you want to take home some hardware for your talented work in the communications/PR industry? Virtually join us on Thursday, May 28, from noon to 1 p.m. to learn how to create the perfect Landmarks of Excellence entry! You'll have the opportunity to learn from several past award-winners on what […]
Learn from the experts at Edelman on how to effectively leverage micro-influencers on your company's social media channels. Micro-influencers are up and coming professionals many companies are using to strengthen their social media presence authentically while broadening their marketing strategies. But do you really understand the power behind micro-influencers and how to properly leverage their […]
August Program: Personal Branding Workshop Presented by Ben Brugler, CEO & President of Akhia Communications Thursday, Aug. 20 from 10 a.m. to 11 a.m. - virtual event on Zoom With unemployment rates and economic uncertainties on the rise, your personal brand has never been more important. This workshop is aimed at redefining and reestablishing your […]
Ethical behavior is a cornerstone of our commitment to one another as practitioners and to our clients. September is PRSA Ethics Month, and as such, we have a special program designed to help us explore our Code of Ethics through a compelling, recent case study. John Ferré, PhD, a profession in the Department of Communication […]
NOVEMBER PROGRAM: 5TH ANNUAL PR BOOTCAMP After having to postpone our initial bootcamp earlier in the year due to COVID-19, PRSA's 5th Annual Bootcamp is on! We've turned this signature half-day workshop into a virtual mini-series. The bootcamp will feature three separate sessions, each an hour-long, during Fridays in November. All sessions will take place on […]