February 2021
February Program: What Marketing Recruiters Are Looking for in 2021
There’s no doubt that many facets of the PR and marketing industry have been forced to evolve over the past year. As we continue to navigate the tremendous challenges brought on by the pandemic, PR professionals must be willing to be flexible and adaptable, while always bringing the highest integrity and quality to their work. With paradigm shifts in the workplace, including many businesses continuing to uphold work-from-home mandates, and virtual meetings prevailing over in-person teambuilding, how has the job…
Find out more »March 2021
March Program: Evolution of Food Media
With decades of combined experience, Jamie Estes and Julia Rutland have watched the food, beverage and hospitality industries change from their different perspectives on the PR and media sides. Estes is Founder & President of Estes Public Relations, and Rutland is President/Owner of JuliaRutland.com former editor for Coastal Living and Test Kitchen professional for Southern Living. Join us for a panel discussion highlighting trends and changes in the food/beverage/hospitality industry including the role of social media, major shifts that have…
Find out more »May 2021
May Program: Measurement Matters
Being able to show your success and demonstrate the value of your work is crucial for PR pros both in-house and at agencies. But what should you measure, and how? Join us for a conversation with Vanessa Hannay, a senior director at Muck Rack, to talk about metrics and reporting for your public relations initiatives. Muck Rack is a digital PR and journalism platform that enables PR teams to work together to find the right journalists for their stories, send…
Find out more »June 2021
June Program: How to Create an Award-Winning Landmarks Entry
Are you doing great work in the communications/PR industry? Want to take home some hardware for your efforts? Join us on Thursday, June 17, to find out what it takes to create the perfect Landmarks of Excellence entry! This virtual event will feature a panel of past winners, who will share tips and tricks on submitting entries that will get judges’ attention and rise to the top. Panelists are: Lauren Deitering, Manager of Marketing & Public Relations for Goodwill Industries…
Find out more »July 2021
July Program: Pivoting During the Pandemic
Any PR and marketing professional will tell you that communication is always key, but that statement was never truer than during the challenges of the past 18 months. Join us in July for a panel discussion with two outstanding communications leaders, who will share how they pivoted their companies’ 2020 plans during the COVID crisis to not only survive, but thrive despite the global pandemic. Joshua Hafer, Director of Corporate Communications and Community Affairs for Heaven Hill Brands, and…
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