April 2019
April Program: Real Talk About Fake News
APRIL PROGRAM: REAL TALK ABOUT FAKE NEWS In this session, we'll delve into the ever-popular phenomenon of fake news. Presenter Dave Collett will discuss the origin of fake news and talk about the effect it has had on communications professionals everywhere. We will learn about the evolution of the term and how it has tarnished the reputations of credible news and genuine media sources. Tuesday, April 16 @ Lee Moo 2300 Lexington Rd., Louisville, Ky. Networking | 11:30 a.m. to…
Find out more »May 2019
May Program: Pitch Perfect
Grab a beer, network and learn how to perfect your PR pitches to news outlets at our May Program, Pitch Perfect! PRSA is partnering with the Society of Professional Journalists to bring a panel of Louisville's top media professionals in the business representing TV, print, online and radio outlets together to share their insider secrets on how to get your stories the coverage they deserve. This is a panel presentation any local professional in the journalism or Public Relations industry…
Find out more »June 2019
June Program: Training Your Spokespeople to Deliver Great Interviews
Are the leaders in your company pros at public speaking? Need tips for perfecting your interview game? Join us for our June program, which focuses on training your company's spokespeople to deliver great interviews! Our guest speaker, Matt Kamer, Partner of Bandy Carroll Hellige Public Relations, is a specialist in the art of interviewing and knows firsthand how to prepare your company's spokespeople to be camera-ready! Also, bring along your boss to win a free media consultation! Invite your supervisor…
Find out more »July 2019
July Program: Don’t Zzz on Gen Z
JULY PROGRAM Don't Zzz on Gen Z 11:30 a.m. | 7.23.19 | KFC Yum! Center Join Benjamen Brugler, the President and CEO of Ohio-based Akhia Communications, to learn tactics for marketing, working, and communicating with the next generation of professionals: Gen Z! Networking: 11:30 a.m. to noon Program: noon to 1 p.m. Location details: KFC Yum! Center President's Room - enter through the front entrance (close to the Box Office/2nd Street) * Ticket price includes lunch and beverage
Find out more »August 2019
August Program: The Return of KFC’s Colonel Sanders
PRSA Bluegrass is teaming up with AAF Louisville to present the leaders behind the award-winning campaign, The Return of the KFC's Colonel Sanders. KFC’s Rotating Colonel Campaign kicked off in 2015 and triggered 5 consecutive years of same store sales growth, countless earned media stories and a number of industry awards. Hear from the insiders at KFC who have worked on this 360 campaign from advertising to PR, paid media to digital, social media and even stunts like Extra Crispy…
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