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August Program: The Return of KFC’s Colonel Sanders
August 26, 2019 @ 11:30 am - 1:00 pm
PRSA Bluegrass is teaming up with AAF Louisville to present the leaders behind the award-winning campaign, The Return of the KFC’s Colonel Sanders.
KFC’s Rotating Colonel Campaign kicked off in 2015 and triggered 5 consecutive years of same store sales growth, countless earned media stories and a number of industry awards. Hear from the insiders at KFC who have worked on this 360 campaign from advertising to PR, paid media to digital, social media and even stunts like Extra Crispy Sunscreen and the 11 Herbs & Spices Firelog.
Our August meeting will be held at the KFC Headquarters on Gardiner Lane right off the Watterson Expressway.
Program Schedule
11:30 a.m. to 12:00 p.m. – Networking + Lunch
12:00 p.m. to 12:45 p.m. – Presentation
12:45 p.m. to 1:00 p.m. – Q&A Session