EVENTS
May 2019
May Program: Pitch Perfect
Grab a beer, network and learn how to perfect your PR pitches to news outlets at our May Program, Pitch Perfect! PRSA is partnering with the Society of Professional Journalists to bring a panel of Louisville's top media professionals in the business representing TV, print, online and radio outlets together to share their insider secrets on how to get your stories the coverage they deserve. This is a panel presentation any local professional in the journalism or Public Relations industry…
Find out more »June 2019
June Program: Training Your Spokespeople to Deliver Great Interviews
Are the leaders in your company pros at public speaking? Need tips for perfecting your interview game? Join us for our June program, which focuses on training your company's spokespeople to deliver great interviews! Our guest speaker, Matt Kamer, Partner of Bandy Carroll Hellige Public Relations, is a specialist in the art of interviewing and knows firsthand how to prepare your company's spokespeople to be camera-ready! Also, bring along your boss to win a free media consultation! Invite your supervisor…
Find out more »July 2019
July Program: Don’t Zzz on Gen Z
JULY PROGRAM Don't Zzz on Gen Z 11:30 a.m. | 7.23.19 | KFC Yum! Center Join Benjamen Brugler, the President and CEO of Ohio-based Akhia Communications, to learn tactics for marketing, working, and communicating with the next generation of professionals: Gen Z! Networking: 11:30 a.m. to noon Program: noon to 1 p.m. Location details: KFC Yum! Center President's Room - enter through the front entrance (close to the Box Office/2nd Street) * Ticket price includes lunch and beverage
Find out more »August 2019
August Program: The Return of KFC’s Colonel Sanders
PRSA Bluegrass is teaming up with AAF Louisville to present the leaders behind the award-winning campaign, The Return of the KFC's Colonel Sanders. KFC’s Rotating Colonel Campaign kicked off in 2015 and triggered 5 consecutive years of same store sales growth, countless earned media stories and a number of industry awards. Hear from the insiders at KFC who have worked on this 360 campaign from advertising to PR, paid media to digital, social media and even stunts like Extra Crispy…
Find out more »November 2019
Trust at Work: How Gaining Consumers’ Trust Secures Brand Loyalty
What makes a consumer trust a brand and why? What practices are top brands using when approaching their stance on societal issues? Cydney Roach, Executive Vice President of Edelman, a worldwide Public Relations agency, will present her research showing that the vast majority of consumers across markets, ages, incomes and gender say that brand trust is essential to buying. Cydney will utilize the Edelman Trust Barometer findings to talk about how brand, organizations and employers should speak out about societal…
Find out more »December 2019
December Program: Holiday Happy Hour
DECEMBER PROGRAM: HOLIDAY HAPPY HOUR Join us at 80/20 at Kaelin's for an opportunity to mingle before the holidays! Each attendee will receive two drink tickets, and appetizers will be served. Feel free to pop in any time between 5 and 7:30 p.m.!
Find out more »January 2020
January Program: Courageous Conversations
Our January program will feature a discussion on the importance of placing diversity, equity and inclusion at the forefront of organizations and their marketing and communication efforts. Victoria Russell, Chief of Diversity, Equity & Inclusion at Papa John's Pizza, will be our guest speaker and discuss her role in the company throughout the past two years. In addition, she'll offer advice on ensuring our future communication and marketing practices are inclusive and aim to reach a diverse audience.
Find out more »February 2020
February Program: Meet the Media
FEBRUARY 2020: MEET THE MEDIA @ LOUISVILLE BUSINESS FIRST Our "Meet the Media" series is back by popular demand, and this time, we’re sitting down with our good friends at Louisville Business First! Enjoy a catered lunch, get a sneak peek in the newsroom, and pick up inside tips on how to score coverage in 2020. 11:30 a.m.: Networking + newsroom tour with Louisville Business First Noon– 1 p.m.: Speaker program + Q&A with Louisville Business First pros, including Jason…
Find out more »May 2020
How to Create an Award-Winning Landmarks Entry (virtual)
MAY 2020 program (virtual) Do you want to take home some hardware for your talented work in the communications/PR industry? Virtually join us on Thursday, May 28, from noon to 1 p.m. to learn how to create the perfect Landmarks of Excellence entry! You'll have the opportunity to learn from several past award-winners on what it takes to score some wins. For almost four decades, the Landmarks of Excellence has annually recognized the very best professional communications across greater Louisville.…
Find out more »June 2020
Leveraging Micro-Influencers on Social Media
Learn from the experts at Edelman on how to effectively leverage micro-influencers on your company's social media channels. Micro-influencers are up and coming professionals many companies are using to strengthen their social media presence authentically while broadening their marketing strategies. But do you really understand the power behind micro-influencers and how to properly leverage their reach to boost your company's brand awareness? Joe Cantu, Vice President of Digital at Edelman, a renowned Public Relations firm, will join us virtually to…
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