EVENTS

PRSA Boot Camp: The Future of PR & Communications

Join us for a morning focused on the trends shaping our industry. Sponsored by the University of Louisville and Heine Brothers.

The Creator Economy & The New Media Landscape
As content creators continue to reshape how audiences discover businesses, consume information and engage with brands, communications professionals must rethink traditional approaches to media relations and storytelling. Join Amy and Aaron of Date List Lou, Chelsea of My KY Bucket List, and Alexis Bennett of Heine Brothers for a discussion on building authentic partnerships, navigating influencer and ambassador relationships, measuring success and understanding the evolving role of creators in today’s media landscape.

AI Reality Check: What Communicators Need to Know
Artificial intelligence is rapidly changing the communications industry, bringing new opportunities alongside important questions about ethics, trust and responsible use. Join Dr. Zachary Goldman from the University of Louisville for a fireside chat exploring the risks and real-world implications of AI, from organizational policies and misinformation to transparency and crisis preparedness. Discover what communicators should consider as they navigate AI’s evolving role in their work.

Open Forum: Building the Next Generation of Communications Talent
As the communications industry evolves, so do the skills, expectations and opportunities shaping the profession. Join Katina Whitlock, People-Centered Culture and Community Engagement Leader, GE; Renee Murphy, Senior VP and Chief Marketing & Communications Officer, Norton Healthcare; and Sydney Harbin, Executive Producer, WAVE, for an interactive discussion exploring career transitions, evolving skill sets, media relationships, mentorship and workplace expectations. Designed for communicators at every career stage, this open forum invites attendees to share perspectives and explore how we can better prepare, develop and support communications talent for the future.

Location: University of Louisville, 2210 S. Brook Street, Louisville, KY 40208
UofL Shumaker Research Building (Room 139)

Date and time: Wed, Nov 11, 2026 9:00 AM – 12:00 PM