PRSA Bluegrass

Leveraging Micro-Influencers on Social Media
2020-06-25 12:00 - 13:00 (America/Kentucky/Louisville) | IN
Learn from the experts at Edelman on how to effectively leverage micro-influencers on your company’s social media channels.
Micro-influencers are up and coming professionals many companies are using to strengthen their social media presence authentically while broadening their marketing strategies. But do you really understand the power behind micro-influencers and how to properly leverage their reach to boost your company’s brand awareness?
Joe Cantu, Vice President of Digital at Edelman, a renowned Public Relations firm, will join us virtually to give his expert advice on how to find the perfect micro-influencer and utilize the partnership to enrich your company’s social channels and brand presence.
The Zoom meeting will begin at 12:00 p.m. and last until 1:00 p.m. with time for Q&A at the end of the meeting. Once tickets are purchased, a Zoom link will be sent to you within 48 hours of the event.

How to Create an Award-Winning Landmarks Entry (virtual)
2020-05-28 12:00 - 13:00 (America/Kentucky/Louisville) | IN
MAY 2020 program (virtual)
Do you want to take home some hardware for your talented work in the communications/PR industry? Virtually join us on Thursday, May 28, from noon to 1 p.m. to learn how to create the perfect Landmarks of Excellence entry! You’ll have the opportunity to learn from several past award-winners on what it takes to score some wins.
For almost four decades, the Landmarks of Excellence has annually recognized the very best professional communications across greater Louisville.
**Tickets are a suggested donation of $10. If you purchase tickets, the Zoom meeting link will be sent to you 48 hours before the event.

February Program: Meet the Media
2020-02-13 11:30 - 13:00 UTC | Louisville Business First, 462 S 4th Street #450, Louisville, KY, 40220, United States
FEBRUARY 2020: MEET THE MEDIA @ LOUISVILLE BUSINESS FIRST
Our “Meet the Media” series is back by popular demand, and this time, we’re sitting down with our good friends at Louisville Business First! Enjoy a catered lunch, get a sneak peek in the newsroom, and pick up inside tips on how to score coverage in 2020.
11:30 a.m.: Networking + newsroom tour with Louisville Business First
Noon– 1 p.m.: Speaker program + Q&A with Louisville Business First pros, including Jason Thomas (managing editor), David Mann (digital editor), Zak Owens (associate editor), and Allison Stines (data editor/lists).
*lineup subject to change
Tickets can be purchased here > https://bit.ly/2SdXVll

January Program: Courageous Conversations
2020-01-29 11:30 - 13:00 UTC | Chef’s Space, 1812 West Muhammad Ali Boulevard, Louisville, Kentucky, 40203, United States
Our January program will feature a discussion on the importance of placing diversity, equity and inclusion at the forefront of organizations and their marketing and communication efforts. Victoria Russell, Chief of Diversity, Equity & Inclusion at Papa John’s Pizza, will be our guest speaker and discuss her role in the company throughout the past two years. In addition, she’ll offer advice on ensuring our future communication and marketing practices are inclusive and aim to reach a diverse audience.

December Program: Holiday Happy Hour
2019-12-19 17:00 - 19:30 UTC | 80/20 @ Kaelin’s, 1801 Newburg Road, Louisville, KY, 40205, United States
DECEMBER PROGRAM:
HOLIDAY HAPPY HOUR
Join us at 80/20 at Kaelin’s for an opportunity to mingle before the holidays! Each attendee will receive two drink tickets, and appetizers will be served.
Feel free to pop in any time between 5 and 7:30 p.m.!

Trust at Work: How Gaining Consumers' Trust Secures Brand Loyalty
2019-11-08 11:30 - 13:00 UTC | Bristol Bar & Grille, 614 W Main Street, Louisville, KY, 40202, United States
What makes a consumer trust a brand and why? What practices are top brands using when approaching their stance on societal issues?
Cydney Roach, Executive Vice President of Edelman, a worldwide Public Relations agency, will present her research showing that the vast majority of consumers across markets, ages, incomes and gender say that brand trust is essential to buying. Cydney will utilize the Edelman Trust Barometer findings to talk about how brand, organizations and employers should speak out about societal issues, and attach it to their brand and social purpose. We’ll also review real-life examples from various organizations spanning health care, food, tech on how they approach and tackle this issue. In addition to discussing brand trust, we’ll touch on employee activism, focusing on where it comes from and how a company should approach this topic.
Networking: 11:30am to 12:00pm
Lunch + Presentation: 12:00pm to 12:45pm
Q&A: 12:45pm to 1:00pm

August Program: The Return of KFC's Colonel Sanders
2019-08-26 11:30 - 13:00 UTC | Zoom meeting, KY, United States
PRSA Bluegrass is teaming up with AAF Louisville to present the leaders behind the award-winning campaign, The Return of the KFC’s Colonel Sanders.
KFC’s Rotating Colonel Campaign kicked off in 2015 and triggered 5 consecutive years of same store sales growth, countless earned media stories and a number of industry awards. Hear from the insiders at KFC who have worked on this 360 campaign from advertising to PR, paid media to digital, social media and even stunts like Extra Crispy Sunscreen and the 11 Herbs & Spices Firelog.
Our August meeting will be held at the KFC Headquarters on Gardiner Lane right off the Watterson Expressway.
Program Schedule
11:30 a.m. to 12:00 p.m. – Networking + Lunch
12:00 p.m. to 12:45 p.m. – Presentation
12:45 p.m. to 1:00 p.m. – Q&A Session

July Program: Don't Zzz on Gen Z
2019-07-23 11:30 - 13:00 UTC | KFC Yum! Center, KFC Yum! Center, 1 Arena Plaza, KY, 40202, United States
JULY PROGRAM
Don’t Zzz on Gen Z
11:30 a.m. | 7.23.19 | KFC Yum! Center
Join Benjamen Brugler, the President and CEO of Ohio-based Akhia Communications, to learn tactics for marketing, working, and communicating with the next generation of professionals: Gen Z!
Networking: 11:30 a.m. to noon
Program: noon to 1 p.m.
Location details: KFC Yum! Center President’s Room – enter through the front entrance (close to the Box Office/2nd Street)
* Ticket price includes lunch and beverage

June Program: Training Your Spokespeople to Deliver Great Interviews
2019-06-20 11:30 - 13:00 UTC | Bristol Bar & Grille, 614 W Main Street, Louisville, KY, 40202, United States
Are the leaders in your company pros at public speaking? Need tips for perfecting your interview game?
Join us for our June program, which focuses on training your company’s spokespeople to deliver great interviews! Our guest speaker, Matt Kamer, Partner of Bandy Carroll Hellige Public Relations, is a specialist in the art of interviewing and knows firsthand how to prepare your company’s spokespeople to be camera-ready!
Also, bring along your boss to win a free media consultation! Invite your supervisor or company’s spokesperson to our June meeting for automatic entry into a drawing to win a free 45 minute consultation with our guest speaker, Matt Kamer! Matt specializes in media training and can offer direct tips, feedback, and answer specific questions on response delivery and managing through difficult topics.
Our meeting will be held at Bristol Bar & Grille’s Downtown location on June 20th from 11:30 a.m. to 1:00 p.m. Lunch and beverages are included in ticket price.
Get tickets here: https://bit.ly/2YYPWdE

May Program: Pitch Perfect
2019-05-16 16:00 - 18:00 UTC | Monnik Beer Company, 1036 E Burnett Avenue, Louisville, KY, 40217, United States
Grab a beer, network and learn how to perfect your PR pitches to news outlets at our May Program, Pitch Perfect!
PRSA is partnering with the Society of Professional Journalists to bring a panel of Louisville’s top media professionals in the business representing TV, print, online and radio outlets together to share their insider secrets on how to get your stories the coverage they deserve. This is a panel presentation any local professional in the journalism or Public Relations industry will not want to miss!
Join us at Monik Beer Company on May 16th from 4-6 pm.
Purchase tickets here: https://bit.ly/2ZorKCh
4:00-4:45pm: Arrival and Drinks
4:45-5:30pm: Panel Discussion
5:30-6:00pm: Networking

April Program: Real Talk About Fake News
2019-04-16 11:30 - 13:00 UTC | Le Moo, 2300 Lexington Road, Louisville, KY, 40204, United States
APRIL PROGRAM:
REAL TALK ABOUT FAKE NEWS
In this session, we’ll delve into the ever-popular phenomenon of fake news. Presenter Dave Collett will discuss the origin of fake news and talk about the effect it has had on communications professionals everywhere. We will learn about the evolution of the term and how it has tarnished the reputations of credible news and genuine media sources.
Tuesday, April 16 @ Lee Moo
2300 Lexington Rd., Louisville, Ky.
Networking | 11:30 a.m. to noon
Program | Noon to 1 p.m.

PR Bootcamp: The Content Marketing Edition
2019-03-14 08:30 - 12:30 UTC | virtual via Zoom, Louisville, KY, 40202, United States
Join us Thursday, March 14, 2019 for our 4th Annual PR BOOTCAMP – The Content Marketing Edition!
PR Bootcamp is a signature half-day workshop hosted by PRSA Bluegrass. With three sessions each led by accomplished industry experts, this remarkable event will boost your editorial skills, challenge your thinking, and improve your content generation and creation abilities as a communications practitioner.
PR Bootcamp includes a complimentary breakfast and Q&A sessions with keynote speakers.
To buy tickets, click here: https://bit.ly/2U3zMgW
PROGRAM SCHEDULE
8:30 – 9:00 am | Check-In, Breakfast, Networking
9:00 – 10:00 am | The Power of Full Engagement: Presented by Lisa Zangari, Leadership Louisville
10:15 – 11:15 am | Just 26 Letters: Presented by Mary Pat Nimon, Words Fresh
11:30 am – 12:30 pm | Rethinking How You Distribute Content: Presented by Todd Krise, Vimarc
If you have dietary requests for breakfast, please contact Erin Herndon at herndon.prsa@gmail.com

February Program: Newsmakers Panel
2019-02-19 11:30 - 13:00 UTC | BBC Four Roses Bourbon Barrel Loft, 300 W. Main Street, Louisville, Kentucky, 40202
FEBRUARY PROGRAM: NEWSMAKERS PANEL
If you live in or around Louisville, chances are you didn’t get through 2018 without hearing some buzz about the TopGolf controversy, construction of the new Louisville City FC Stadium, or the opening of the Omni Hotel. Now’s your chance to hear from the communicators behind these three hot topics as they discuss their challenges, successes, and involvement within these events.
Panelists include Gary Gerdemann with Runswitch PR (representing TopGolf), Beverly Bartlett with C2 Strategic Communications (representing the Omni opening), and Scott Stewart of the Lousville City FC.
11:30 a.m. | Networking
12 p.m. to 12:30 p.m. | 10 minute presentations on each topic
12:30 p.m. to 1 p.m. | Q&A session

January Program: Meet The Media @ WDRB
2019-01-17 11:30 - 13:00 UTC | WDRB, 624 W Muhammad Ali Blvd, Louisville, KY, 40203, United States
JANUARY PROGRAM
MEET THE MEDIA: WDRB
Our MEET THE MEDIA series is back by popular demand! And this time, we’re sitting down with our good friends at WDRB Louisville.
Enjoy lunch catered by Falls City Market and pick up inside tips on how to score coverage in the New Year!
11:30am: Networking with WDRB
12 – 1pm: Speaker Program, Station Tour, Q&A

Jolly Holiday Happy Hour!
2018-12-05 17:00 - 19:00 UTC | Falls City Brewing, 901 E. Liberty Street, Louisville, KY, 40204, United States
Mix, Mingle & Make Connections with PRSA Bluegrass
Kick off this holiday season by joining us for a Jolly Holiday Happy Hour at Falls City Brewing on Wednesday, December 5th.
Get to know your newly elected Board of Directors for 2019, catch up with old friends, and take a few moments to celebrate all the incredible things you’ve accomplished this year!

The Role of PR in Destination Marketing
2018-11-15 11:30 - 13:00 UTC | Kentucky International Convention Center (KICC), 221 S 4th Street, Louisville, Kentucky, 40202
NOVEMBER PROGRAM
The Role of PR in Destination Marketing
featuring special guest speakers from Louisville Tourism
Putting a destination “on the map” (and then keeping it there…) is where tourism and hospitality meet public relations. Join us Thursday, November 15 at the all-new Kentucky International Convention Center (KICC) for a lively discussion on the ever-growing role of PR in today’s destination marketing industry. Snag your first look at the newly renovated downtown convention center and gain valuable insight from the Louisville Tourism team as they talk about launching and sustaining media relations campaigns for city and region.

***This program has special hours***
11:00 am: Venue opens for open tour
11:30 am: Networking + Lunch served
12:10 pm: opening remarks
12:15 pm: program begins

*Please note, if you are a PRSA member, the November program will also serve as the annual meeting at which we will confirm our Board selection for 2019.
