BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PRSA Bluegrass - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:PRSA Bluegrass
X-ORIGINAL-URL:https://prsabluegrass.org
X-WR-CALDESC:Events for PRSA Bluegrass
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Kentucky/Louisville
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20170101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20211208T170000
DTEND;TZID=America/Kentucky/Louisville:20211208T190000
DTSTAMP:20260419T024015
CREATED:20211117T160211Z
LAST-MODIFIED:20211117T160211Z
UID:45675-1638982800-1638990000@prsabluegrass.org
SUMMARY:December Holiday Happy Hour!
DESCRIPTION:Help PRSA Bluegrass wrap up the year at our annual Holiday Happy Hour! \nPlease join us on Wednesday\, December 8\, from 5 to 7 p.m. at TEN20 Craft Brewery in Butchertown. Network with other PR professionals while enjoying a complimentary craft beer\, and delicious pizza courtesy of MozzaPi! \nIn addition to spreading some good cheer\, we’ll be announcing our 2021 board of directors at the event. Look for details about the nomination and voting process via email before the event. \nHelp us kick off the holiday season. We hope to see you there!
URL:https://prsabluegrass.org/event/december-holiday-happy-hour/
LOCATION:TEN20 Craft Brewery\, 1020 E. Washington St.\, Louisville\, KY\, 40206\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20211112T093000
DTEND;TZID=America/Kentucky/Louisville:20211112T103000
DTSTAMP:20260419T024015
CREATED:20211029T212442Z
LAST-MODIFIED:20211029T212442Z
UID:45114-1636709400-1636713000@prsabluegrass.org
SUMMARY:November Program: Making Your Advertising More Accessible
DESCRIPTION:With just a few simple steps\, you can reach a larger and more diverse audience with your company’s advertising. Join PRSA Bluegrass on November 12 to hear from Abby Pullis and Tai Tomasi from American Printing House for the Blind (APH). \nIn this presentation\, Abby and Tai will share the importance of making all of your communications and advertising accessible\, and they will take you step-by-step through some of the easiest ways to make this happen. You’ll leave with the tools you need to start sharing photos\, videos\, emails and graphics that are accessible to everyone. \nAbby Pullis has been working in social media and digital content for 8 years. She is currently the Digital Engagement Manager at the American Printing House for the Blind (APH)\, a world leader in creating accessible learning experiences through educational\, workplace and independent living products and services for people who are blind and visually impaired. \nFor more than 20 years\, Tai Tomasi has worked collaboratively with legislators\, stakeholders and employees to enhance the lives of people who are blind or visually impaired. As the Director of Accessibility\, Diversity and Inclusion at American Printing House for the Blind\, Tai provides strategic action and day-to-day operational leadership on all accessibility\, diversity\, and inclusion policies\, programs and practices.
URL:https://prsabluegrass.org/event/november-program-making-your-advertising-more-accessible/
LOCATION:Zoom meeting\, KY\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20211014T173000
DTEND;TZID=America/Kentucky/Louisville:20211014T203000
DTSTAMP:20260419T024015
CREATED:20210830T201741Z
LAST-MODIFIED:20210915T202929Z
UID:40817-1634232600-1634243400@prsabluegrass.org
SUMMARY:Landmarks of Excellence Awards Dinner
DESCRIPTION:Celebrate Louisville’s outstanding communications professionals at the 2021 PRSA Bluegrass Chapter’s Landmarks of Excellence Awards Dinner at the Kentucky Derby Museum’s indoor/outdoor Oaks Garden Terrace. We will continue to monitor KDF’s COVID-19 protocols as the event nears\, but the space is conducive to social distancing. \nTickets cost $65 for PRSA members and $75 for non-members. This awards program will include dinner\, networking\, and award presentations. \n5:30 p.m. Cocktails and networking \n6:30 p.m. Dinner and awards presentation. \nTo request a vegetarian meal\, please email LandmarksLou@gmail.com by 10/7/21.
URL:https://prsabluegrass.org/event/landmarks-of-excellence-awards-dinner/
LOCATION:Kentucky Derby Museum\, 704 Central Avenue\, Louisville\, KY\, 40208\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20210915T093000
DTEND;TZID=America/Kentucky/Louisville:20210915T103000
DTSTAMP:20260419T024015
CREATED:20210830T204415Z
LAST-MODIFIED:20210830T204415Z
UID:40846-1631698200-1631701800@prsabluegrass.org
SUMMARY:September Program: Meet the Media
DESCRIPTION:Join PRSA Bluegrass for a virtual Meet the Media event with Louisville Public Media! The local public radio station\, LPM includes WFPL (NPR-affiliate)\, WUOL\, WFPK and the Kentucky Center for Investigative Reporting. The organization has grown in the past few years\, expanding its newsroom with a diverse group of reporters covering a broad range of topics. We’ll be joined by Stephen George\, Jonese Franklin and Ellen Oost. \nGeorge is President and General Manager of LPM. A Louisville native\, he has spent most of his career in journalism. He previously served as executive editor of LPM\, where he led a growing\, multi-platform and collaborative newsroom. Previously\, George was editor-in-chief of the Nashville City Paper and LEO Weekly. His writing has appeared in a variety of local\, state and national media. \nFranklin is WFPL’s Program Director\, as well as serving as All Things Considered host. She came to WFPL from WEKU in Richmond\, Ky.\, where she was news content manager. Franklin has also worked at WUKY in Lexington and WMKY in Morehead\, Ky. \nOost has been with Louisville Public Media since 2018. She oversees the membership and marketing departments as well as major gifts and grants. Her team’s mission is to engage with the community and offer opportunities to support the organization’s work. Previously\, she served as Director of Development and Marketing at 21st Century Parks\, launching their annual fund’s membership campaign\, major gifts\, grants and fundraising events. Prior to that she worked in a variety of marketing and advertising positions\, most recently at Louisville-based advertising agency Doe-Anderson. \nPricing is $10 for PRSA Bluegrass members; $15 for non-members. \nParticipants will receive Zoom login information 48 hours before the event.
URL:https://prsabluegrass.org/event/september-program-meet-the-media/
LOCATION:Zoom meeting\, KY\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20210819T160000
DTEND;TZID=America/Kentucky/Louisville:20210819T180000
DTSTAMP:20260419T024015
CREATED:20210804T132152Z
LAST-MODIFIED:20210805T130628Z
UID:38395-1629388800-1629396000@prsabluegrass.org
SUMMARY:August Program: Making Your Advertising Accessible
DESCRIPTION:With just a few simple steps\, you can reach a larger and more diverse audience with your company’s advertising. Join PRSA Bluegrass in August to hear from Abby Pullis and Alan Lovell from American Printing House for the Blind (APH). \nIn their presentation\, Abby and Alan will share the importance of making all of your communications and advertising accessible\, and they will take you step-by-step through some of the easiest ways to make this happen. You’ll leave with the tools you need to start sharing photos\, videos\, emails and graphics that are accessible to everyone. \nAbby has been working in social media and digital content for 8 years. She is currently the Digital Engagement Manager at APH\, a world leader in creating accessible learning experiences through educational\, workplace\, and independent living products and services for people who are blind and visually impaired. \nAlan Lovell is the Information and Referral Services Coordinator for the APH ConnectCenter. During his time there\, he has worked in marketing\, sales and customer service. Alan’s background in the field of blindness and his own experiences as a person who is blind help him in his current role where he connects people with disabilities with needed resources.
URL:https://prsabluegrass.org/event/august-program-making-your-advertising-accessible/
LOCATION:Monnik Beer Company\, 1036 E. Burnett Ave.\, Louisville\, KY\, 40217\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20210722T093000
DTEND;TZID=America/Kentucky/Louisville:20210722T103000
DTSTAMP:20260419T024015
CREATED:20210630T200148Z
LAST-MODIFIED:20210630T200322Z
UID:35479-1626946200-1626949800@prsabluegrass.org
SUMMARY:July Program: Pivoting During the Pandemic
DESCRIPTION:  \nAny PR and marketing professional will tell you that communication is always key\, but that statement was never truer than during the challenges of the past 18 months. Join us in July for a panel discussion with two outstanding communications leaders\, who will share how they pivoted their companies’ 2020 plans during the COVID crisis to not only survive\, but thrive despite the global pandemic. \nJoshua Hafer\, Director of Corporate Communications and Community Affairs for Heaven Hill Brands\, and Todd Scott\, Communications Manager for The Hershey Company will give an insider’s look at how they adapted and enhanced their internal communications\, external campaigns and brand management efforts during one of the most extraordinary times most of us will ever experience.
URL:https://prsabluegrass.org/event/july-program-pivoting-during-the-pandemic/
LOCATION:Zoom meeting\, KY\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20210617T093000
DTEND;TZID=America/Kentucky/Louisville:20210617T103000
DTSTAMP:20260419T024015
CREATED:20210601T140040Z
LAST-MODIFIED:20210527T190716Z
UID:32715-1623922200-1623925800@prsabluegrass.org
SUMMARY:June Program: How to Create an Award-Winning Landmarks Entry
DESCRIPTION:Are you doing great work in the communications/PR industry? Want to take home some hardware for your efforts? Join us on Thursday\, June 17\, to find out what it takes to create the perfect Landmarks of Excellence entry! \nThis virtual event will feature a panel of past winners\, who will share tips and tricks on submitting entries that will get judges’ attention and rise to the top. Panelists are: Lauren Deitering\, Manager of Marketing & Public Relations for Goodwill Industries of Kentucky Inc.; Dan Smaldone\, Director of Communications for Kentucky Farm Bureau Insurance; and Robert Trinkle\, Partner and Senior Vice President for PriceWeber. \nFor almost four decades\, the Landmarks of Excellence has annually recognized the very best professional communications across Greater Louisville. Don’t miss your chance to find out how to get the recognition you deserve!
URL:https://prsabluegrass.org/event/june-program-how-to-create-an-award-winning-landmarks-entry/
LOCATION:Zoom meeting\, KY\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20210528T093000
DTEND;TZID=America/Kentucky/Louisville:20210528T103000
DTSTAMP:20260419T024015
CREATED:20210511T171200Z
LAST-MODIFIED:20210511T171359Z
UID:31916-1622194200-1622197800@prsabluegrass.org
SUMMARY:May Program: Measurement Matters
DESCRIPTION:Being able to show your success and demonstrate the value of your work is crucial for PR pros both in-house and at agencies. But what should you measure\, and how? Join us for a conversation with Vanessa Hannay\, a senior director at Muck Rack\, to talk about metrics and reporting for your public relations initiatives. Muck Rack is a digital PR and journalism platform that enables PR teams to work together to find the right journalists for their stories\, send customized pitches\, build meaningful relationships with the media\, monitor news and quantify their impact.
URL:https://prsabluegrass.org/event/may-program-measurement-matters/
LOCATION:virtual via Zoom\, Louisville\, KY\, 40202\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20210325T093000
DTEND;TZID=America/Kentucky/Louisville:20210325T103000
DTSTAMP:20260419T024015
CREATED:20210226T171209Z
LAST-MODIFIED:20210226T204545Z
UID:29064-1616664600-1616668200@prsabluegrass.org
SUMMARY:March Program: Evolution of Food Media
DESCRIPTION:With decades of combined experience\, Jamie Estes and Julia Rutland have watched the food\, beverage and hospitality industries change from their different perspectives on the PR and media sides. Estes is Founder & President of Estes Public Relations\, and Rutland is President/Owner of JuliaRutland.com former editor for Coastal Living and Test Kitchen professional for Southern Living. \nJoin us for a panel discussion highlighting trends and changes in the food/beverage/hospitality industry including the role of social media\, major shifts that have occurred after 9/11\, the great recession\, and the current pandemic\, and the rise of freelance food and travel writers. The panelists will also offer insights on developing your own public relations niche.
URL:https://prsabluegrass.org/event/march-program-evolution-of-food-media/
LOCATION:virtual via Zoom\, Louisville\, KY\, 40202\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20210224T093000
DTEND;TZID=America/Kentucky/Louisville:20210224T103000
DTSTAMP:20260419T024015
CREATED:20210202T214252Z
LAST-MODIFIED:20210202T214402Z
UID:27305-1614159000-1614162600@prsabluegrass.org
SUMMARY:February Program: What Marketing Recruiters Are Looking for in 2021
DESCRIPTION:There’s no doubt that many facets of the PR and marketing industry have been forced to evolve over the past year. As we continue to navigate the tremendous challenges brought on by the pandemic\, PR professionals must be willing to be flexible and adaptable\, while always bringing the highest integrity and quality to their work. \nWith paradigm shifts in the workplace\, including many businesses continuing to uphold work-from-home mandates\, and virtual meetings prevailing over in-person teambuilding\, how has the job market changed in our field? \nJoin us for our February meeting\, when we’ll speak with marketing recruiters Melinda Adams\, Vice President of Human Resources at OvareGroup\, and Gary Stinson\, Senior Director of Marketing & Communications of Seek Now\, about how the job requirements and career landscape may have evolved since the COVID-19 crisis began\, and what they’re looking for in potential candidates in 2021.
URL:https://prsabluegrass.org/event/february-program-what-marketing-recruiters-are-looking-for-in-2021/
LOCATION:Zoom meeting\, KY\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20210128T093000
DTEND;TZID=America/Kentucky/Louisville:20210128T103000
DTSTAMP:20260419T024015
CREATED:20201228T200455Z
LAST-MODIFIED:20201228T200932Z
UID:23580-1611826200-1611829800@prsabluegrass.org
SUMMARY:January Program: Courageous Conversations
DESCRIPTION:Join PRSA Bluegrass in January for Courageous Conversations with Ashley Duncan\, Vice President & Director of Inclusion and Diversity at Republic Bank. She’ll offer some insights into what professionals in public relations and marketing should be doing to ensure greater inclusivity and equity in the development of corporate communications\, and work toward a more diverse reach when deploying those communications to public audiences. \nAshley joined Republic Bank in September\, where she helps lead efforts to shape and implement diversity\, equity and inclusion employment and workplace strategies. She came to Republic from Jefferson County Public Schools\, where she was the inaugural diversity hiring specialist for the largest school system in Kentucky. Prior to that\, she served as director of diversity and inclusion and civil rights program manager for Louisville-based Transit Authority of River City (TARC). \nJoin us for our virtual January meeting! Zoom link will be sent to attendees the afternoon before the program on January 27.
URL:https://prsabluegrass.org/event/january-program-courageous-conversations-2/
LOCATION:virtual via Zoom\, Louisville\, KY\, 40202\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20201217T160000
DTEND;TZID=America/Kentucky/Louisville:20201217T170000
DTSTAMP:20260419T024015
CREATED:20201203T154958Z
LAST-MODIFIED:20201203T154958Z
UID:20348-1608220800-1608224400@prsabluegrass.org
SUMMARY:Annual December (Virtual) Holiday Happy Hour
DESCRIPTION:Join us for our annual Holiday Happy Hour\, virtually\, on Thursday\, December 17th!  \nWe’ll announce our new board slate for 2021 and learn how to make a few delicious craft cocktails virtually from award-winning mixologist\, Colleen McCarthy Clarke. Registered attendees will receive the ingredients list before our meeting so you can handcraft your very own cocktail right along with Colleen.  \nPlease click Eventbrite link to register. Join us for an hour of networking and happy hour fun to kick off the holiday season!
URL:https://prsabluegrass.org/event/annual-december-virtual-holiday-happy-hour/
LOCATION:KY
ATTACH;FMTTYPE=image/png:https://prsabluegrass.org/wp-content/uploads/2020/12/December-Happy-Hour.png
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20201106T093000
DTEND;TZID=UTC:20201106T103000
DTSTAMP:20260419T024015
CREATED:20200227T192428Z
LAST-MODIFIED:20200921T221503Z
UID:7531-1604655000-1604658600@prsabluegrass.org
SUMMARY:NOV. PROGRAM: 5th Annual PRSA Bootcamp
DESCRIPTION:NOVEMBER PROGRAM: 5TH ANNUAL PR BOOTCAMP\nAfter having to postpone our initial bootcamp earlier in the year due to COVID-19\, PRSA’s 5th Annual Bootcamp is on! \nWe’ve turned this signature half-day workshop into a virtual mini-series. The bootcamp will feature three separate sessions\, each an hour-long\, during Fridays in November. \nAll sessions will take place on Zoom. Meeting attendees will receive an email link prior to the event date. For those who cannot attend all three dates\, all sessions will be recorded and emailed to ticketholders afterward. Tickets purchased for the original bootcamp date of March 13 will be honored for this mini-series. \n\nSESSION #1: Friday\, November 6 | 9:30 a.m. to 10:30 a.m. \n\nCynthia Knapek\, President Leadership Louisville Center\, presents Raise The Net Worth Of Your Network \n\nSESSION #2: Friday\, November 13 | 9:30 a.m. to 10:30 a.m. \n\nJason Clark\, President & CEO VIA Studio\, presents Becoming A Digital Craftsman \n\nSESSION #3: Friday\, November 20 | 9:30 a.m. to 10:30 a.m.\n\nSean Williams of Bowling Green State University presents Strategic Planning When You Don’t Have Time
URL:https://prsabluegrass.org/event/5th-annual-prsa-bootcamp/
LOCATION:virtual via Zoom\, Louisville\, KY\, 40202\, United States
ATTACH;FMTTYPE=image/png:https://prsabluegrass.org/wp-content/uploads/2020/02/rescheduled-PR-bootcamp-nov.-2020.png
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20200925T093000
DTEND;TZID=America/Kentucky/Louisville:20200925T103000
DTSTAMP:20260419T024015
CREATED:20200902T133609Z
LAST-MODIFIED:20200902T133609Z
UID:10698-1601026200-1601029800@prsabluegrass.org
SUMMARY:Ethics\, PR\, and the Communion of Saints in the Big Easy
DESCRIPTION:Ethical behavior is a cornerstone of our commitment to one another as practitioners and to our clients. September is PRSA Ethics Month\, and as such\, we have a special program designed to help us explore our Code of Ethics through a compelling\, recent case study. \nJohn Ferré\, PhD\, a profession in the Department of Communication at the University of Louisville\, will present\, “Ethics\, PR\, and the Communion of Saints in the Big Easy\,” which will explore how PR counselors represent their clients in the court of public opinion. The discussion will revolve around the public relations assistance that the New Orleans Saints provided to the local archdiocese as it managed its sexual abuse scandal. Dr. Ferré will explain the case\, highlight the ethical issues it presents\, and then moderate a discussion among attendees. \nJoin us for our virtual September meeting! Zoom link will be sent to attendees the afternoon before the program on September 24.
URL:https://prsabluegrass.org/event/ethics-pr-and-the-communion-of-saints-in-the-big-easy/
LOCATION:KY
ATTACH;FMTTYPE=image/png:https://prsabluegrass.org/wp-content/uploads/2020/09/ethics-pr-communications-of-saints-in-the-big-easy-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20200820T100000
DTEND;TZID=America/Kentucky/Louisville:20200820T130000
DTSTAMP:20260419T024015
CREATED:20200729T183132Z
LAST-MODIFIED:20200729T183231Z
UID:8427-1597917600-1597928400@prsabluegrass.org
SUMMARY:August Program: Personal Branding Workshop
DESCRIPTION:August Program: Personal Branding Workshop\n\nPresented by Ben Brugler\, CEO & President of Akhia Communications\nThursday\, Aug. 20 from 10 a.m. to 11 a.m. – virtual event on Zoom\nWith unemployment rates and economic uncertainties on the rise\, your personal brand has never been more important. This workshop is aimed at redefining and reestablishing your professional identity to help ensure future job success. We’ll get to the core of who you are\, what you stand for\, what people can find out about you online\, what you can deliver\, and how you make other people feel.
URL:https://prsabluegrass.org/event/august-program-personal-branding-workshop/
LOCATION:KY
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20200625T120000
DTEND;TZID=America/Kentucky/Louisville:20200625T130000
DTSTAMP:20260419T024015
CREATED:20200615T145714Z
LAST-MODIFIED:20200616T130819Z
UID:8053-1593086400-1593090000@prsabluegrass.org
SUMMARY:Leveraging Micro-Influencers on Social Media
DESCRIPTION:Learn from the experts at Edelman on how to effectively leverage micro-influencers on your company’s social media channels. \nMicro-influencers are up and coming professionals many companies are using to strengthen their social media presence authentically while broadening their marketing strategies. But do you really understand the power behind micro-influencers and how to properly leverage their reach to boost your company’s brand awareness? \nJoe Cantu\, Vice President of Digital at Edelman\, a renowned Public Relations firm\, will join us virtually to give his expert advice on how to find the perfect micro-influencer and utilize the partnership to enrich your company’s social channels and brand presence. \nThe Zoom meeting will begin at 12:00 p.m. and last until 1:00 p.m. with time for Q&A at the end of the meeting. Once tickets are purchased\, a Zoom link will be sent to you within 48 hours of the event.
URL:https://prsabluegrass.org/event/leveraging-micro-influencers-on-social-media/
LOCATION:KY
ATTACH;FMTTYPE=image/png:https://prsabluegrass.org/wp-content/uploads/2020/06/Leveraging-Micro-Influencers-on-Social-Media-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20200528T120000
DTEND;TZID=America/Kentucky/Louisville:20200528T130000
DTSTAMP:20260419T024015
CREATED:20200507T154703Z
LAST-MODIFIED:20200507T154813Z
UID:7694-1590667200-1590670800@prsabluegrass.org
SUMMARY:How to Create an Award-Winning Landmarks Entry (virtual)
DESCRIPTION:MAY 2020 program (virtual)\nDo you want to take home some hardware for your talented work in the communications/PR industry? Virtually join us on Thursday\, May 28\, from noon to 1 p.m. to learn how to create the perfect Landmarks of Excellence entry! You’ll have the opportunity to learn from several past award-winners on what it takes to score some wins.\nFor almost four decades\, the Landmarks of Excellence has annually recognized the very best professional communications across greater Louisville.\n**Tickets are a suggested donation of $10. If you purchase tickets\, the Zoom meeting link will be sent to you 48 hours before the event.
URL:https://prsabluegrass.org/event/how-to-create-an-award-winning-landmarks-entry-virtual/
LOCATION:KY
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200213T113000
DTEND;TZID=UTC:20200213T130000
DTSTAMP:20260419T024015
CREATED:20200204T014955Z
LAST-MODIFIED:20200204T015319Z
UID:7432-1581593400-1581598800@prsabluegrass.org
SUMMARY:February Program: Meet the Media
DESCRIPTION:FEBRUARY 2020: MEET THE MEDIA @ LOUISVILLE BUSINESS FIRST\nOur “Meet the Media” series is back by popular demand\, and this time\, we’re sitting down with our good friends at Louisville Business First! Enjoy a catered lunch\, get a sneak peek in the newsroom\, and pick up inside tips on how to score coverage in 2020. \n11:30 a.m.: Networking + newsroom tour with Louisville Business First\nNoon– 1 p.m.: Speaker program + Q&A with Louisville Business First pros\, including Jason Thomas (managing editor)\, David Mann (digital editor)\, Zak Owens (associate editor)\, and Allison Stines (data editor/lists).\n*lineup subject to change \nTickets can be purchased here > https://bit.ly/2SdXVll
URL:https://prsabluegrass.org/event/february-program-meet-the-media/
LOCATION:Louisville Business First\, 462 S 4th Street #450\, Louisville\, KY\, 40220\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200129T113000
DTEND;TZID=UTC:20200129T130000
DTSTAMP:20260419T024015
CREATED:20200109T004859Z
LAST-MODIFIED:20200109T004859Z
UID:6479-1580297400-1580302800@prsabluegrass.org
SUMMARY:January Program: Courageous Conversations
DESCRIPTION:Our January program will feature a discussion on the importance of placing diversity\, equity and inclusion at the forefront of organizations and their marketing and communication efforts. Victoria Russell\, Chief of Diversity\, Equity & Inclusion at Papa John’s Pizza\, will be our guest speaker and discuss her role in the company throughout the past two years. In addition\, she’ll offer advice on ensuring our future communication and marketing practices are inclusive and aim to reach a diverse audience.
URL:https://prsabluegrass.org/event/january-program-courageous-conversations/
LOCATION:Chef’s Space\, 1812 West Muhammad Ali Boulevard\, Louisville\, Kentucky\, 40203\, United States
ATTACH;FMTTYPE=image/png:https://prsabluegrass.org/wp-content/uploads/2020/01/COURAGEOUS-CONVERSATIONS-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191219T170000
DTEND;TZID=UTC:20191219T193000
DTSTAMP:20260419T024015
CREATED:20191114T205749Z
LAST-MODIFIED:20191114T205749Z
UID:4561-1576774800-1576783800@prsabluegrass.org
SUMMARY:December Program: Holiday Happy Hour
DESCRIPTION:DECEMBER PROGRAM:\nHOLIDAY HAPPY HOUR\nJoin us at 80/20 at Kaelin’s for an opportunity to mingle before the holidays! Each attendee will receive two drink tickets\, and appetizers will be served. \nFeel free to pop in any time between 5 and 7:30 p.m.!
URL:https://prsabluegrass.org/event/december-program-holiday-happy-hour/
LOCATION:80/20 @ Kaelin’s\, 1801 Newburg Road\, Louisville\, KY\, 40205\, United States
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191108T113000
DTEND;TZID=UTC:20191108T130000
DTSTAMP:20260419T024015
CREATED:20191024T182815Z
LAST-MODIFIED:20191024T182815Z
UID:3821-1573212600-1573218000@prsabluegrass.org
SUMMARY:Trust at Work: How Gaining Consumers' Trust Secures Brand Loyalty
DESCRIPTION:What makes a consumer trust a brand and why? What practices are top brands using when approaching their stance on societal issues? \nCydney Roach\, Executive Vice President of Edelman\, a worldwide Public Relations agency\, will present her research showing that the vast majority of consumers across markets\, ages\, incomes and gender say that brand trust is essential to buying. Cydney will utilize the Edelman Trust Barometer findings to talk about how brand\, organizations and employers should speak out about societal issues\, and attach it to their brand and social purpose. We’ll also review real-life examples from various organizations spanning health care\, food\, tech on how they approach and tackle this issue. In addition to discussing brand trust\, we’ll touch on employee activism\, focusing on where it comes from and how a company should approach this topic. \nNetworking: 11:30am to 12:00pm\nLunch + Presentation: 12:00pm to 12:45pm\nQ&A: 12:45pm to 1:00pm
URL:https://prsabluegrass.org/event/trust-at-work-how-gaining-consumers-trust-secures-brand-loyalty/
LOCATION:Bristol Bar & Grille\, 614 W Main Street\, Louisville\, KY\, 40202\, United States
ATTACH;FMTTYPE=image/png:https://prsabluegrass.org/wp-content/uploads/2019/10/CydneyRoach.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190826T113000
DTEND;TZID=UTC:20190826T130000
DTSTAMP:20260419T024015
CREATED:20190801T223814Z
LAST-MODIFIED:20190801T223814Z
UID:2148-1566819000-1566824400@prsabluegrass.org
SUMMARY:August Program: The Return of KFC's Colonel Sanders
DESCRIPTION:PRSA Bluegrass is teaming up with AAF Louisville to present the leaders behind the award-winning campaign\, The Return of the KFC’s Colonel Sanders. \nKFC’s Rotating Colonel Campaign kicked off in 2015 and triggered 5 consecutive years of same store sales growth\, countless earned media stories and a number of industry awards. Hear from the insiders at KFC who have worked on this 360 campaign from advertising to PR\, paid media to digital\, social media and even stunts like Extra Crispy Sunscreen and the 11 Herbs & Spices Firelog. \nOur August meeting will be held at the KFC Headquarters on Gardiner Lane right off the Watterson Expressway. \nProgram Schedule \n11:30 a.m. to 12:00 p.m. – Networking + Lunch\n12:00 p.m. to 12:45 p.m. – Presentation\n12:45 p.m. to 1:00 p.m. – Q&A Session
URL:https://prsabluegrass.org/event/august-program-the-return-of-kfcs-colonel-sanders/
LOCATION:Zoom meeting\, KY\, United States
ATTACH;FMTTYPE=image/png:https://prsabluegrass.org/wp-content/uploads/2019/08/Copy-of-KFCs-Rotating-colonel-campaign-3.png
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190723T113000
DTEND;TZID=UTC:20190723T130000
DTSTAMP:20260419T024015
CREATED:20190702T230213Z
LAST-MODIFIED:20190719T182833Z
UID:2055-1563881400-1563886800@prsabluegrass.org
SUMMARY:July Program: Don't Zzz on Gen Z
DESCRIPTION:JULY PROGRAM\nDon’t Zzz on Gen Z\n11:30 a.m. | 7.23.19 | KFC Yum! Center\nJoin Benjamen Brugler\, the President and CEO of Ohio-based Akhia Communications\, to learn tactics for marketing\, working\, and communicating with the next generation of professionals: Gen Z! \nNetworking: 11:30 a.m. to noon\nProgram: noon to 1 p.m.\nLocation details: KFC Yum! Center President’s Room – enter through the front entrance (close to the Box Office/2nd Street)\n* Ticket price includes lunch and beverage
URL:https://prsabluegrass.org/event/july-program-dont-zzz-on-gen-z/
LOCATION:KFC Yum! Center\, KFC Yum! Center\, 1 Arena Plaza\, KY\, 40202\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190620T113000
DTEND;TZID=UTC:20190620T130000
DTSTAMP:20260419T024015
CREATED:20190530T213426Z
LAST-MODIFIED:20190605T170616Z
UID:1899-1561030200-1561035600@prsabluegrass.org
SUMMARY:June Program: Training Your Spokespeople to Deliver Great Interviews
DESCRIPTION:Are the leaders in your company pros at public speaking? Need tips for perfecting your interview game? \nJoin us for our June program\, which focuses on training your company’s spokespeople to deliver great interviews! Our guest speaker\, Matt Kamer\, Partner of Bandy Carroll Hellige Public Relations\, is a specialist in the art of interviewing and knows firsthand how to prepare your company’s spokespeople to be camera-ready! \nAlso\, bring along your boss to win a free media consultation! Invite your supervisor or company’s spokesperson to our June meeting for automatic entry into a drawing to win a free 45 minute consultation with our guest speaker\, Matt Kamer! Matt specializes in media training and can offer direct tips\, feedback\, and answer specific questions on response delivery and managing through difficult topics. \nOur meeting will be held at Bristol Bar & Grille’s Downtown location on June 20th from 11:30 a.m. to 1:00 p.m. Lunch and beverages are included in ticket price. \nGet tickets here: https://bit.ly/2YYPWdE
URL:https://prsabluegrass.org/event/june-program-training-your-spokespeople-to-deliver-great-interviews/
LOCATION:Bristol Bar & Grille\, 614 W Main Street\, Louisville\, KY\, 40202\, United States
ATTACH;FMTTYPE=image/png:https://prsabluegrass.org/wp-content/uploads/2019/05/june19program.png
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190516T160000
DTEND;TZID=UTC:20190516T180000
DTSTAMP:20260419T024015
CREATED:20190422T221452Z
LAST-MODIFIED:20190422T222607Z
UID:1711-1558022400-1558029600@prsabluegrass.org
SUMMARY:May Program: Pitch Perfect
DESCRIPTION:Grab a beer\, network and learn how to perfect your PR pitches to news outlets at our May Program\, Pitch Perfect! \nPRSA is partnering with the Society of Professional Journalists to bring a panel of Louisville’s top media professionals in the business representing TV\, print\, online and radio outlets together to share their insider secrets on how to get your stories the coverage they deserve. This is a panel presentation any local professional in the journalism or Public Relations industry will not want to miss! \nJoin us at Monik Beer Company on May 16th from 4-6 pm.  \nPurchase tickets here: https://bit.ly/2ZorKCh \n4:00-4:45pm: Arrival and Drinks\n4:45-5:30pm: Panel Discussion\n5:30-6:00pm: Networking
URL:https://prsabluegrass.org/event/may-program-pitch-perfect/
LOCATION:Monnik Beer Company\, 1036 E Burnett Avenue\, Louisville\, KY\, 40217\, United States
ATTACH;FMTTYPE=image/jpeg:https://prsabluegrass.org/wp-content/uploads/2019/04/May-program-pitch-perfect-v2-2.jpg
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190416T113000
DTEND;TZID=UTC:20190416T130000
DTSTAMP:20260419T024015
CREATED:20190322T162329Z
LAST-MODIFIED:20190322T162329Z
UID:1624-1555414200-1555419600@prsabluegrass.org
SUMMARY:April Program: Real Talk About Fake News
DESCRIPTION:APRIL PROGRAM:\nREAL TALK ABOUT FAKE NEWS\nIn this session\, we’ll delve into the ever-popular phenomenon of fake news. Presenter Dave Collett will discuss the origin of fake news and talk about the effect it has had on communications professionals everywhere. We will learn about the evolution of the term and how it has tarnished the reputations of credible news and genuine media sources. \nTuesday\, April 16 @ Lee Moo \n2300 Lexington Rd.\, Louisville\, Ky.\nNetworking | 11:30 a.m. to noon\nProgram | Noon to 1 p.m. \n 
URL:https://prsabluegrass.org/event/april-program-real-talk-about-fake-news/
LOCATION:Le Moo\, 2300 Lexington Road\, Louisville\, KY\, 40204\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190314T083000
DTEND;TZID=UTC:20190314T123000
DTSTAMP:20260419T024015
CREATED:20190225T192129Z
LAST-MODIFIED:20190306T000047Z
UID:1565-1552552200-1552566600@prsabluegrass.org
SUMMARY:PR Bootcamp: The Content Marketing Edition
DESCRIPTION:Join us Thursday\, March 14\, 2019 for our 4th Annual PR BOOTCAMP – The Content Marketing Edition! \nPR Bootcamp is a signature half-day workshop hosted by PRSA Bluegrass. With three sessions each led by accomplished industry experts\, this remarkable event will boost your editorial skills\, challenge your thinking\, and improve your content generation and creation abilities as a communications practitioner. \nPR Bootcamp includes a complimentary breakfast and Q&A sessions with keynote speakers. \nTo buy tickets\, click here: https://bit.ly/2U3zMgW \nPROGRAM SCHEDULE \n8:30 – 9:00 am | Check-In\, Breakfast\, Networking \n9:00 – 10:00 am | The Power of Full Engagement: Presented by Lisa Zangari\, Leadership Louisville \n10:15 – 11:15 am | Just 26 Letters: Presented by Mary Pat Nimon\, Words Fresh \n11:30 am – 12:30 pm | Rethinking How You Distribute Content: Presented by Todd Krise\, Vimarc \nIf you have dietary requests for breakfast\, please contact Erin Herndon at herndon.prsa@gmail.com
URL:https://prsabluegrass.org/event/pr-bootcamp-the-content-marketing-edition/
LOCATION:virtual via Zoom\, Louisville\, KY\, 40202\, United States
ATTACH;FMTTYPE=image/jpeg:https://prsabluegrass.org/wp-content/uploads/2019/02/PR-bootcamp-green-final-low-res.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190219T113000
DTEND;TZID=UTC:20190219T130000
DTSTAMP:20260419T024015
CREATED:20190123T204855Z
LAST-MODIFIED:20190123T211346Z
UID:846-1550575800-1550581200@prsabluegrass.org
SUMMARY:February Program: Newsmakers Panel
DESCRIPTION:FEBRUARY PROGRAM: NEWSMAKERS PANEL\nIf you live in or around Louisville\, chances are you didn’t get through 2018 without hearing some buzz about the TopGolf controversy\, construction of the new Louisville City FC Stadium\, or the opening of the Omni Hotel. Now’s your chance to hear from the communicators behind these three hot topics as they discuss their challenges\, successes\, and involvement within these events. \nPanelists include Gary Gerdemann with Runswitch PR (representing TopGolf)\, Beverly Bartlett with C2 Strategic Communications (representing the Omni opening)\, and Scott Stewart of the Lousville City FC. \n11:30 a.m. | Networking\n12 p.m. to 12:30 p.m. | 10 minute presentations on each topic\n12:30 p.m. to 1 p.m. | Q&A session
URL:https://prsabluegrass.org/event/february-program-newsmakers-panel/
LOCATION:BBC Four Roses Bourbon Barrel Loft\, 300 W. Main Street\, Louisville\, Kentucky\, 40202
ORGANIZER;CN="PRSA Bluegrass":MAILTO:info@prsabluegrass.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190117T113000
DTEND;TZID=UTC:20190117T130000
DTSTAMP:20260419T024015
CREATED:20190105T031124Z
LAST-MODIFIED:20190105T031124Z
UID:772-1547724600-1547730000@prsabluegrass.org
SUMMARY:January Program: Meet The Media @ WDRB
DESCRIPTION:JANUARY PROGRAM\nMEET THE MEDIA: WDRB\nOur MEET THE MEDIA series is back by popular demand! And this time\, we’re sitting down with our good friends at WDRB Louisville.\nEnjoy lunch catered by Falls City Market and pick up inside tips on how to score coverage in the New Year! \n11:30am: Networking with WDRB\n12 – 1pm: Speaker Program\, Station Tour\, Q&A
URL:https://prsabluegrass.org/event/january-program-meet-the-media-wdrb/
LOCATION:WDRB\, 624 W Muhammad Ali Blvd\, Louisville\, KY\, 40203\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181205T170000
DTEND;TZID=UTC:20181205T190000
DTSTAMP:20260419T024015
CREATED:20181108T004912Z
LAST-MODIFIED:20181116T195951Z
UID:715-1544029200-1544036400@prsabluegrass.org
SUMMARY:Jolly Holiday Happy Hour!
DESCRIPTION:Mix\, Mingle & Make Connections with PRSA Bluegrass\nKick off this holiday season by joining us for a Jolly Holiday Happy Hour at Falls City Brewing on Wednesday\, December 5th. \nGet to know your newly elected Board of Directors for 2019\, catch up with old friends\, and take a few moments to celebrate all the incredible things you’ve accomplished this year!
URL:https://prsabluegrass.org/event/jolly-holiday-happy-hour/
LOCATION:Falls City Brewing\, 901 E. Liberty Street\, Louisville\, KY\, 40204\, United States
END:VEVENT
END:VCALENDAR